Insights
Working perspectives on the decisions that sit between technology, risk, governance and investment — written for the people who have to make them.
Finance · 14 September 2026 · 6 min read
Once you trust the elasticity, pricing becomes a constrained optimisation. Here is the objective, the guardrails, and why the quality of the input dominates the result.
Read the articleFinance · 3 September 2026 · 7 min read
Price is set in reaction to demand, so the obvious regression is biased towards zero. Here is why we reach for instrumental variables, and what getting the number right is worth.
Read the articleFinance · 28 April 2026 · 5 min read
A transformation business case is a set of assumptions. Tracking those assumptions, rather than the spend, is what keeps investment honest.
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